When you think of TikTok, your mind immediately goes to entertainment, discovery, and a creative community. With so many around the world using this platform, it has fostered technological breakthroughs in marketing.
Spark Ads was recently launched, allowing brands to facilitate growth by leveraging real connections across the community. This is achieved by sharing relevant content.
Spark Ads is a unique solution for brands to build substantial community presence genuinely and authentically. It also allows brands to maximize their organic video campaigns goals, such as video views and conversions, with ease and flexibility.
These ads are designed to spark conversations and interactions between creators, brands, and the community. In doing so, it taps into the seemingly endless world of diversity and creativity offered by TikTok, allowing brands to connect with the inspiring creators who bring these products and services to life.
Why use TikTok Spark Ads?
TikTok is a world of entertainment, creativity, and discovery. The strength of our community combined with our technological innovations allows us to create interesting products for brands and partners. Spark Ads was launched to enable brands to grow through real connections with our community by elevating and sharing relevant native content.
TikTok is made up of creators who are redefining entertainment, setting trends, and sharing their thoughts on popular products and services with the world. Brands can now leverage the wealth of creative and diverse content and connect with the creators who help bring these products and services to life.
For brands looking to build a solid content strategy, original creative videos can be seamlessly amplified via Spark Ads. Plus, brands can continue the fun with Duet features enabled, making it easier for the community to get creative. With Spark Ads, brands can create lasting, authentic, and community-rooted connections while delivering sustainable and impactful business value.
How do TikTok Spark Ads Work?
Spark Ads is the next big thing when it comes to TikTok advertising strategies. It gives brands a boost, without needing to create the ads themselves or ask influencers to do so.
Basically, TikTok remains a haven for content creators, as Spark Ads allows brands to easily leverage user-generated content (UGC).
Spark Ads gives brands new opportunities to improve their presence, initiate conversations, and build stronger connections with customers – all without having to create the ad themselves.
What Specifications are Needed for a TikTok Spark Ads?
TikTok Spark Ads is an advertising format where brands can reach out to creators and promote an existing post. However, the content of this native ad format must initially be served on the platform before it can be activated.
Like Facebook and Instagram Sponsored Ads, the Sparks Ads format can leverage product awareness through auction ads: achieving goals, video views, engagement (Beta), traffic, conversion, and app installs.
For reach, video view, reach, and frequency (beta) goals, the ad title can be blank. While the campaign goal for engagement (beta), traffic, and app installs should include the ad title. The Spark ad title may include a mention of the account and emojis.
How Much do TikTok Spark Ads Cost?
Using a similar model to other social ad platforms, you can customize how much you want to spend on advertising, and you can also bid on ads with TikTok, leading to better prices. That’s why TikTok ads costs will vary from campaign to campaign.
Advertisers typically pay an average price of $1.00 per click and a CPM (cost per 1,000 impressions) of $6.06. This number is generated through a combined analysis of all advertisers, so this cost will not apply to all businesses on TikTok.
TikTok also requires a minimum budget of $50 per day at the campaign level and $20 per day at the ad level. Your campaign goal, budget and bid amount, audience targeting, and CTR significantly affect the cost of your TikTok ads.
2 Examples of TikTok Spark Ads
Isle of Paradise
The Isle of Paradise is a beauty brand that created the world’s first vegan and cruelty-free self-tanner. During an off-season part of the year, they set out to develop a paid campaign strategy that leveraged a combination of branded and UGC content to boost sales of their Glow Drops at Sephora.
The brand reached out to the top 5 content creators on TikTok who were aligned with the brand. The creators posted original content with the hashtag #WakeUpandGlow. The posts demonstrated how to apply the product. Additionally, Isle of Paradise also reached out to more TikTokers who were already posting organic testimonials on Glow Drops.
Want to see garments in all their three dimensional glory? Or simply want to see how people spruce up outfits? Mango has gotten the process sorted when it comes to TikTok Spark Ads.
5 Tips for Creating Spark Ads
Now that you know what Spark Ads are, let’s look at a few ways that you can make the most of them in your marketing strategy.
Know your Audience
As one of the most downloaded apps available, TikTok has a truly international footprint. With over a billion diverse monthly users worldwide, advertisers need to be prepared to cross generational lines. Humorous content is one of the best ways to cut out the noise and grab the viewer’s attention. TikTok’s business analytics shows how inspirational content can also increase audience engagement.
Pay Attention to Aesthetics
Due to TikTok’s continual streaming of video content, your ad needs to engage users quickly. Your ads need to stand out. While it may be small, TikTok is a visual app. This means your aesthetic matters when creating TikTok ads.
Pay Attention to Trends
Check out what other brands are doing in their space on TikTok. Find out which of your videos has the most engagement and evaluate all the elements you can incorporate to resonate with your audience.
Many marketers express the importance of brand authenticity for TikTok advertising campaigns. Creativity and honesty are compelling. Your audience is more likely to engage with businesses that reflect these values in their ads.
Include a call to action in your TikTok advertising campaign to encourage viewer engagement. Ask your viewers to like and share your ad, upload their own videos using your hashtag, and reply to each other in the comments. Continuous involvement transforms passive spectators into active and supportive communities.
It’s Simple: Grab Attention to Boost Sales
At the end of the day, the best way to sell your product or service is by making sure that your audience sees it. TikTok Spark Ads are a great way to do this. And the best part: You don’t need to worry about generating any content.