This type of business is dedicated to creating, planning, and managing promotion and marketing for its clients. An agency can also handle overall marketing and branding strategies for its clients, which may include sales as well.
1. Social Media Promotion
Social media is the backbone of many digital marketing techniques, but most brands fall short on the social aspect. They spend a great deal of time posting their content but little time sharing, commenting and networking online.
Start by specifying some of the businesses you’d love to work with. Follow on social media and engage with their posts always. Two or three comments per week go a long way.
This pushes your name in front of that business, mainly if it’s a startup business where an owner or director does their social media. After they’re acquainted with your name, you can make a cold call that unexpectedly isn’t so cold.
2. Guest Blogging
Guest blogging is a perfect way to increase your brand’s visibility and develop thought leadership in your space. Yet, guest blogging is a long-term process that you won’t see outcomes from overnight.
Guest blogging can support for five primary reasons:
- Can help your business boost visibility within new audiences
- It can contain outbound links to your website and blog content (excellent for traffic and SEO)
- Improve your personal and brand credibility within your industry
- Can assist social media growth
- Networking possibilities with editors and other authors
3. Google Ads
Google Ads are one of the best methods of finding new customers in your area. And that’s because rather than utilising demographic data to target users (age, location, etc.), you’re targeting them established on their exact keyword intent.
For example, when users search “Advertising Agency in (local area)”, that’s one of the most vital indicators that they’re looking for an advertising agency in their local area.
The only issue is that high competition for keywords comes with high intent.
This pushes up the price per click (PPC) for those high-volume phrases, something that can create Google Ads unaffordable for small agencies just beginning.
The best way to mitigate the high cost of Google Ads is to ensure that every click you’re spending has the highest possible conversion possibility.
4. Facebook Ads
Facebook ads are perfect for branding examination to push both short-term and long-term digital marketing techniques – since they can start delivering revenue/conversion as soon as they go live. But they’re most satisfactory for quick results.
Once Ads are set up in the Ads Manager, Facebook reviews them. Once they go active, they start working instantly and immediately display your brand/products to thousands of people. Ads are generally approved within 24 hours, so the Facebook advertisement benefits reach from giving businesses a way to start obtaining sales within a couple of days.
Marketers can also pick from various “advertisement objectives” that work for their business goals. This is great for companies that want to prioritize the best results for their ads. For example, ads can be created to drive more: post engagement/video views, website traffic, lead generation, etc.
An advantage of Facebook advertising for your business is that you can set up “Ad Objectives” for more significant brand awareness, brand consideration, or for just straight conversions!
5. Google My Business
Google My Business is a tool that establishes your business on a global map.
Google is the most powerful search engine in the world. Google receives over 1,77,000 searches per second on any given day, not to mention that Google “near me” searches have doubled over the past year.
About 90% of searchers haven’t chosen a brand before beginning their search. This indicates your business has to be visible for online search to grab their engagement and stand out from your competitor.
Without Google My Business, you’ll be skipping the chance to be visible anyway of how heavily you practice SEO strategies on your website. Google My Business listings prioritise the first page of local Google searches and Maps queries.
Rather than just promoting a post and getting more Facebook reach, you can target users who have already seen your website, which means they’re likely already interested in your products and services.
Once you have Facebook’s pixel installed, you can track who is seeing your site and make an ad campaign using a custom audience of people who have seen your website.
The fantastic thing about social media retargeting is that a large number of people use social media every day.
So, by retargeting them on Facebook or Instagram, your ads reach people who are already interested in your products and services, and you’re reaching them where they’re already consuming plenty of their time!