Elomir’s co-founders are promoting flagship product Axis Klarity as a treatment for mental illness.
And that’s just the tip of the illegal medical claims iceberg…
Elomir co-founder and CEO Van Nguyen claims that, at some point, she was “diagnosed with a form of PTSD”.
I wish Nguyen nothing but the best in terms of her treatment. This article isn’t about Nguyen’s diagnosis, but it does set the foundation for a disturbing line of marketing.
In a September 2nd FaceBook post, Nguyen posted what she claims happened after she “stopped taking” Axis Klarity.
6 days ago I stopped taking Axis Klärity to prepare me for the QEEG brain scan I did today.
The last 6 days have been a rollercoaster of emotions. My focus has been horrible.
I am usually a person that doesn’t get emotional very easily, so I thought. This week I have been an emotional wreck, and lastly my mood has been so off.
Whether “taking” Axis Klarity has left Nguyen with any long term damage is unclear. As far as I know there have been no medical studies done on the product.
On September 4th Nguyen posted about mental health, referring to is as a subject “everyone avoid talking about”.
This was followed up by a post on September 5th, in which Nguyen claimed Elomir “focused on a market that most people avoid talking about”.
Quantitative EEG, or qEEG, is used alongside clinical diagnosis “in evaluating, classifying and following some” cognitive disorders.
The EEG is a widely accepted method for evaluating cortical information processing and neurophysiologic changes that occur during unconsciousness and varying states of conscious awareness.
Moreover, it is now possible to increase EEG sensitivity through the use of Digital EEG (dEEG) and the mathematical procedures implemented in quantitative EEG (qEEG).
I don’t specifically know why Nguyen was having a qEEG test done, and it doesn’t matter. What matters is the use of the scan to market Axis Klarity.
As per a September 7th FaceBook post by Nguyen;
Just finished talking to the doctor and he evaluated my QEEG brain scan.
What I can tell you is simple and FACT, he witnessed an impact to my brain at 10 mins after ingesting!
Said he’s never seen curcumin hit the brain so fast so it’s bypassing digestion and he was shocked with such a small amount for it to do that.
Lastly I have a CEO’s brain and I’m so intelligent it can’t be measured.
Whether Axis Klarity had any impact on Nguyen’s qEEG scan is unknown – but nonetheless that’s what she’s claiming.
Suffice to say a random uncontrolled scan isn’t a medical study.
Nguyen’s other half is Toan Nguyen, (former?) crypto Ponzi promoter extraordinaire.
With respect to medical claims compliance, things aren’t looking much better on Toan’s FaceBook profile.
In an August 19th FaceBook post, Toan claimed “people NEED Axis Klarity”.
So many are struggling. Mentally + emotionally + physically.
I feel a personal responsibility to get this in to the hands of the people who NEED IT, so I’m gonna shoot it to you straight no more beating around the bush.
We could have come out with the best weight loss, energy, collagen, nootropics, fulvic, all the hot commodities right now (don’t worry it’s all coming)…. but my CEO – Van Nguyen – took a step back & thought long & hard about what is it that people really NEED in today’s society.
Following the pandemic, it’s no question that the weight of the world is heavier than ever before.
Simple tasks like going to work, school, the grocery store, are almost unbearable for some people because the racing thoughts & uneasy feelings of the unknown is constantly lingering in our minds.
We have been conditioned over the last few years to think this is the “new normal” & im here to tell you – IT IS NOT!!!!
Please don’t hesitate to reach out if you’re even the slightest bit curious & think that this maybe could help ease some of your discomfort.
But Oz, neither Van or Toan actually said “Axis Klarity can treat mental illness”.
No, they didn’t. And what we have here is a classic case of MLM pseudo-compliance.
If you’re unfamiliar with the term, it’s when MLM companies and their distributors make illegal claims but weasel around the law with language.
We see this in MLM Ponzi schemes when promoters bend over backwards to avoid using the term “investment”, whilst describing an investment opportunity. It happens less these days because people have realized securities regulators aren’t stupid.
In non-financial MLM, pseudo-compliance typically happens when companies and/or distributors make medical claims without mentioning specific conditions.
And that’s what’s happening with Elomir and Axis Klarity.
Need more evidence? Here’s an official Elomir marketing document, specifically instructing distributors on how to make medical claims without mentioning medical conditions:
From a regulatory standpoint, obviously language matters. But behind language is the meaning of the laws that regulate medical claims used for marketing.
And it is the spirit of that law Elomir and the Nguyens are violating.
Making unsubstantiated medical claims pertaining to “ADHD/ADD” doesn’t become legal just because you say “lack of focus, concentration and/or trouble in school”.
And that last line is particularly distressing.
It’s bad enough Elomir distributors are preying on mental illness sufferers and other vulnerable adults in society – to encourage parents to potentially endanger the lives of their children, who have no say or choice in the matter, is reprehensible.
Last month the FDA informed Youngevity that it was classifying some of its essential oils as drugs.
The FDA determined the oils
are drugs under section 201(g)(1)(B) of the Federal Food, Drug, and Cosmetic Act (the Act) because they are intended for use in the cure, mitigation, treatment, or prevention of disease.
The intended use of a product may be determined by, among other things, its labeling, advertising, and the circumstances surrounding its distribution.
As explained further below, these products are also unapproved new drugs and misbranded drugs.
Introducing or delivering these products for introduction into interstate commerce violates the Act.
Tell me Axis Klarity isn’t being marketed any different.