Even if you are not an SEO expert, you probably know that search engine optimization can be the difference between an invisible website and a beast.
The concept of SEO is the huge backend of the web – it’s a great informational technique that we use every day, usually multiple times a day. And for some businesses, ecommerce SEO is a major factor in their success.
This article can go on for miles if we delve into every corner of ecommerce SEO. That is why this guide is something of an introduction rather than a complete explanation.
What is SEO for Ecommerce?
Ecommerce SEO is a strategy that helps retailers rank higher in search results. A well-designed website with great content will rank higher on search engines like Google, boosting your store’s visibility and increasing traffic.
In other words, ecommerce SEO focuses on optimizing your website, making it easier to get leads, having advance features like custom paint variation, and convert. However, unlike SEO for social media sites, SEO for ecommerce is more than just adding keywords, writing blog posts, and getting links. You need to learn how search engines (SE) work and rank websites.
This means having a working knowledge of search engine optimization for e-commerce, reviewing Google’s recommendations, analyzing customer intent and implementing it concretely.
The Importance of Ecommerce SEO
Since organic traffic remains one of the most effective sources of income for an ecommerce website, businesses benefit greatly from investing the necessary resources in an SEO-driven ecommerce campaign.
Most ecommerce sites use SEO to some extent, either managed and implemented in-house or by an SEO agency. In most cases, the winners in Google are those who value search engine optimization and respect the impact of using or not using ecommerce SEO for their online store.
This guide features many of our top ecommerce SEO strategies, techniques, and tactics. We will guide you in everything about SEO for ecommerce, and you will be ready to make better marketing decisions for your online store.
1. Develop a User-Friendly Ecommerce Website
Creating a user-friendly website is essential for any business. Along with careful attention to multiple page design, you should have an easy-to-navigate website, clear internal links and images, and interactive pages that make it easy for customers to find and buy from you.
Consider working with an experienced web designer for your website. They involve using user experience, reach, page load hierarchy, site speed, and more to leverage your site’s usage for all users.
2. Avoid Content Cannibalization
When running an online store, it can be difficult to have separate content for each page and not a duplicate content. When you have many products, it can be difficult to distinguish product information from options. If you end up with duplicate content, it can hurt your search ranking.
So, what should be done? If you want to reduce the impact of this negative ranking impact, add a 301 redirect to the page or a canonical tag.
3. Voice Search Optimization
Voice search is one of the newest ways for users to find information, and voice search is an important part of your SEO strategy.
More than 1 billion voice requests are made every month. This search method continues to grow as one of the most popular ways to find information. You want to make sure you don’t miss out on potential customers who are looking for your business using these tools.
So how do you optimize voice search? To optimize your voice search, you need to understand how users perform speech search. When users perform keyword searches, they structure their search queries in different ways.
4. Make the Most of Visual Impacts
Be creative and bring out the best in yourself to put yourself on a par with the rest of the generation. Pictures can capture your work faster than words. Use images to sprinkle some creative images on your website. Get help from Pinterest or play with your cunning mind.
5. Ensure Site Security
Last, but most important, is to keep your website safe for your visitors. Once your website starts selling and making money, you want users to feel safe. You need HTTPS and SSL authentication to protect sensitive data or information.
HTTPS stands for Hypertext Transfer Protocol Software, which allows a server to establish a connection to a server through a standard box, while SSL adds an extra layer of security to encrypt data.
6. Improve Site Speed and Reduce Loading Time
Slow websites are a real hindrance to online marketing. If your ecommerce site is slow, it’s best to shut it down! This is because most internet users want websites to load in less than 2 seconds.
And, if your site takes more than 4 seconds, almost 40 percent of them will turn away. Isn’t that amazing? This is how online marketing is successful. The speed of the site can increase or decrease the changes.
7. Run an SEO Audit More Often
Once your website is up and running, there are many free and paid online tools that you can use for quick ecommerce SEO testing. Even with free content, you can learn a lot about how to use your website. And you will leave with a good idea of the most important things you can improve.
8. Invest in Other Organic Marketing Channels
Your website is not the only platform that can drive traffic to your business. Other platforms based on search algorithms such as Amazon, Pinterest, and YouTube are great platforms to help customers find your products.
Each of these platforms has its own “highlights”. For Amazon, this includes using keywords in product listings, customer reviews, and product descriptions. For Pinterest, the use of keywords plays a big role. And on YouTube, using keywords in the title, description, and video description can help users find your content.
Ecommerce SEO helps to increase the visibility of your website, bring new inquiries and customers, and help build your loyal audience.
It may seem like a lot to think about. However, by focusing on SEO best practices and optimizing the important parts of your website, it shouldn’t be as hard as it sounds.
The most important thing to remember is that SEO for ecommerce does not happen overnight. Instead, it’s an ongoing plan that needs to be updated as you go in order to get the best results.