MLM News Hubb
Advertisement
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us
No Result
View All Result
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us
No Result
View All Result
MLM News Hubb
No Result
View All Result
Home Marketing

Energy & Utilities Marketing is About to Get Very Interesting…

admin by admin
October 15, 2022
in Marketing


Share:




Geopolitical turmoil is at its worst (Slava Ukrani, while we’re on the subject), much of the Western world is only now recovering from one of the hottest summers on record, and now we’re staring down the barrel this winter of a European energy crisis the likes of which consumers haven’t seen in forty years. So what does this all have to do with marketing in the Energy and Utilities sector?

In my comparatively quiet corner of the world, as Managing Director of a CX specialist agency supporting B2C organisations to have better and more meaningful relationships with their customers, I often have one eye on the present and one eye on the future. As well as one eye on the past to find object lessons to avoid, as often as I can manage it.

When thinking about the world of Energy and Utilities marketing, you are unlikely to associate it with any particularly aggressive multi-wave, multi-channel customer journey management. Don’t get me wrong, there’s is actually plenty of innovation taking place, and some particularly talented marketers out there are pulling off some very clever things.

Personalisation in Energy & Utilities Campaigns

In the old days, the complexity of a Utilities campaign might often have been as uncomplicated as personalisation based on a simple triumvirate of segments:

1) Do you have gas?

2) Do you have electricity?

3) Do you have gas and electricity?

Nowadays, with deregulation, and with it the proliferation of rates, schemes and providers the landscape is very different, even before you bring in the price comparison websites disrupting the marketplace. And therein lies the problem when you compare the current landscape with the current ‘climate’, we have what we might knowingly call a perfect storm.

Taking Steps to Avoid Customer Churn

Why do consumers change their energy plan? Well, historically, the primary reason, was because the consumer was moving house. Like the retail banks, customer relationships could be measured in decades, providing nothing upset the apple cart.

Now, with everything going on in the world having a tangible, biting impact on consumer wealth, a vast segment of people who would never have considered moving suppliers historically, are eyeing up providers, rates and plans like never before.

Utilities providers wishing to maintain, if not increase their share of the marketplace are going to have to start thinking outside the box.

Whereas once a little personalisation (think ‘Dear Timothy’) went a long way in terms of client satisfaction, nowadays, cutting edge Machine Learning (ML) coupled with real time data mapping of household energy usage against affluence models will be needed to make the difference.

More and more customers will end up moving into the retention / risk of churn groupings, and clever solutions will be needed if those customers are to be actually retained once they start looking around for competitive deals to bring down their household costs.

Compelling solutions to customers requirements, will need to be timed to trigger before they make the decision to switch providers, as without careful monitoring, by the time you become aware of a customer’s intention, it can be too late to do anything about it.

If you’d like to have an open and honest conversation about whether your Customer Experience practice is the powerhouse it needs to be to drive your Energy or Utility Customer Experience forwards, we’d love to hear from you today.

It is also vital that businesses stay ahead of the curve and adopt the technology that can most help them. Read An Introduction to Successful Marketing Automation to discover the key concepts surrounding data, analysis, channels, personalisation and campaign execution.





Source link

Tags: automationCustomerEnergyexperiencemarketingUtilities
Previous Post

SEO Video Marketing [How To Add It To Your Content Strategy In 2022]

Next Post

6+ Tips for Reducing Job Search Anxiety

Next Post

6+ Tips for Reducing Job Search Anxiety

Recommended

All-Inclusive Insights on Virtual Event Apps and Event App Development!

June 30, 2023

Alex Reinhardt’s side hustle crypto Ponzi

November 12, 2023

Boris CEO crypto mining Ponzi

May 8, 2023

15 Top Google Analytics Alternative Sites for Tracking Metrics in 2022

October 10, 2022

Don't miss it

Marketing

How Blockchain DApp Development is Paving the Way for the Future

November 27, 2023
Marketing

How to Make Money with Custom GPTs and ChatGPT

November 27, 2023
Multi Level Marketing News

Football “click a button” app Ponzi

November 27, 2023
Marketing

Walmart Wins Black Friday Marketing with Mean Girls Campaign

November 27, 2023
Marketing

How Does AI Influence the Future of Digital Marketing?

November 26, 2023
Marketing

5 best 2024 planners to organize your busy life and keep track of tasks

November 26, 2023
Multi Level Marketing News

Alex Reinhardt abandons failed Banqiro Ponzi

November 26, 2023
Multi Level Marketing News

Celebrating 20 Year Anniversary with 20 Lessons in Network Marketing

November 26, 2023
Marketing

16 Landing Page Statistics For Businesses in 2023

November 26, 2023
Marketing

Enhancing Loyalty Programs with Smart Packaging and QR Codes

November 25, 2023

© MLM News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us

© 2022 MLM News Hubb All rights reserved.