Search engine optimization is a never-ending process. It is an important aspect of online marketing today. No website can afford to ignore link-building and having a proper content marketing strategy. The good news is that search engines are becoming more accommodating to sites that employ various types of SEO strategies over time.
There are plenty of ways for even the most uncoordinated website operators to get their pages crawled by search engines and show up in search results. But just because Google accepts your efforts doesn’t mean they’ll necessarily reward you with better positions in search results.
Many would argue that search engines are becoming more difficult for websites to rank higher every day. So you must understand what types of SEO strategies exist. Further still, which one is best for your business and its objectives as well as your target audience?
If you want your site to rank higher in search engines, here are 10 types of SEO strategies you should implement.
1. Content Strategy
If you want your site’s content to be ranked well and gain visibility in search engines, you need to have a sound strategy. When it comes to planning, writing, and publishing content, it is not just a copy-and-paste scheme. You can’t just stuff as many keywords as you can in your articles and expect them to rank well. That’s like trying to fill a 55-gallon drum with water.
You might get a few drops out of the tip, but overall, it’s a bad strategy. Unfortunately, most new website owners don’t realize this. They’ll write articles solely to gain more traffic and boost rankings. And while this is a noble goal in its own right, it’s not the best way to produce high-quality content.
Get good writers to develop relevant and authoritative content. Your content strategy should also go with digital advertising. Different types of digital advertising can push your SEO-optimized content to a relevant audience. The response from your digital advertising can be a way of feedback to find how good your content strategy is.
Content is still king, and good content will convert. And good relevant content is given rankings by search engines. If you want your business page to receive an influx of potential clients, prioritize publishing good content. It’s the first thing anyone sees when visiting your platform.
2. On-Site SEO
This type of SEO focuses on the content of your site and how you can use it to further your SEO strategies. It focuses on optimizing the front-end and back-end elements of your site.
Publishing content to your site is not enough, you must optimize it on search engines to bring in new traffic. On-site SEO is also referred to as On-page SEO because your actions are visible to visitors.
There are a few on-site SEO strategies you can employ to help your site rank better on search engines. They include:
Pay rapt attention to the content elements found on your page. High-quality content control is vital to leaving a positive impression on site visitors at first glance.
Optimize your site for both keyword targeting and readability. Check for any important page content that is getting indexed. You can take a cue for similar keywords.
Restructure your site’s content to make it more focused and relevant to your target audience.
Ensure that your site’s code is properly formatted. This involves HTML elements like meta tags and page titles.
Take advantage of your site’s page layout. Your page layout indicates where your content should reside. It essentially decides the content structure of your site. You don’t want to make it clunky as that could alienate site visitors.
3. Off-Site SEO
While you should always try your best to improve the SEO of your site’s content, you shouldn’t overlook your external links. External link optimization is one of the most important off-site SEO strategies for ranking higher in search engines.
These days, search engines have become stricter when it comes to site content and external links. This means you need to employ all the off-site SEO strategies you can to ensure your site is properly linked and optimized for the search engines.
Off-site SEO tactics are usually associated with link-building in some quarters. But link-building is a stand-alone topic, there is more to off-site SEO than link-building. Some of these involve citation policies, brand promotion, and the use of social media.
Here are some of the most effective off-site SEO strategies for ranking higher on Google that you should remember to employ:
Link to high-quality, relevant external websites. We’ll discuss more on this in the subsequent point.
Use internal and external links that are optimized for readability and keyword relevance.
Provide guest content at forums and third-party websites with similar audience demography. If successful, this can create torrents of referrals. At the end of the day, you’d rank higher in search engines.
4. Link Building
Given the profile of most search engines, link-building remains a top strategy to rank high in search. Link-building is essentially authoritative websites lending you a bit of their credibility so you can rank high in search engines.
Link-building services are offered by link builders. The goal of link-builders is to create a position for you with authoritative backlinks. A link builder focuses on pushing your content to relevant sites till they link back to you on their content.
When you earn backlinks from high authority sites, it is seen as a ‘vote of trust’ from web crawlers. If you are not earning backlinks then you’re missing out on potential website traffic.
A good link-building profile is another SEO strategy you can deploy today. It will help you close the gap with competitors as well as become more discoverable to internet browsers.
5. Technical SEO
Technical SEO is how your website is meeting all the technical requirements of search engines. You can create the best content, but without your technical SEO, it won’t count for much.
Technical SEO is needed to make search engines understand your site. This makes it easier for faster crawling and indexing. You can speak to a developer to help you with the technical know-how.
Here are a few technical SEO you can improve upon to make your site rank higher:
6. Google AdWords Campaign
When you have a large number of page views on your website, Google’s algorithms tend to rank those pages higher than others. This is known as Google’s page rank algorithm. What you can do is run an Adwords campaign that targets your keywords.
You can use Adwords to show your ads on other websites around the internet that have your target audience. These are the websites that show your ad when a person searches for your keywords. This will give you a push when someone searches for your keywords on Google.
You can also use other search engines to find keywords. When you purchase ads on other websites around the internet that target your targeted audience, this will help you push your site up higher on Google. This is a type of SEO that can get your site to appear on the first page of Google.
7. Mobile SEO
SEO is an increasingly important factor for mobile website rankings. Building a mobile-friendly website is another step toward receiving a higher mobile ranking. More than half of all mobile searches are from Google’s own mobile platform. This is one of the best ways to rank highly in Google for mobile searches.
So, the best way you can rank higher in mobile search results is to build a mobile-friendly website that follows all the mobile-friendly guidelines and is optimized for mobile device usage.
8. Brand Development and Awareness
With the increase in competition, it has become even more difficult to stand out from the crowd and gain visibility. With so many websites offering similar content or services to consumers, having a unique identity is important.
Even if you make all the right SEO choices, you won’t rank higher without brand development and awareness. This means creating a consistent, effective marketing strategy that promotes your brand and positions your business as the best in its field.
9. Update Previous Articles
It’s easy to get caught up in fixing your SEO strategy while you leave out something obvious. Writing good articles looks very obvious, but how about your old articles? Your old articles can get outdated and we don’t want that, because you spent a lot of effort creating that article.
The truth is visitors are very attuned to dates on search engines. An old-dated article might lose a lot of clicks. One way to do this is by editing old articles and fixing broken links.
Adding quality backlinks and revisiting old links is a way to keep your link-building game strong. Quality updated articles can keep your search engine ranking flying.
10. Prioritize User Experience
Finally, all your SEO strategies should be moving towards the one goal of improving user experience. Prioritizing user experience is the zenith of every entrepreneurial journey. Customers make up your business.
It’s one thing to be discoverable online, it’s another thing to deliver a high-quality user experience. Some of the factors to consider when improving user experience are:
The quality of content on your site. Is it poor or standard? Do you have typos and broken links in your articles? This can affect user experience.
Page speed: how fast does it take users to navigate on your site? What’s the loading time? Fix this to improve upon user experience.
Are there feedback options where users can interact to give a complaint or suggestions? The best-ranked websites in search engines are those that are found to prioritize excellent user experience.
SEO is a never-ending process, so you need to understand the different types of SEO strategies. From on-site to off-site SEO, different elements produce different results. Not only will this help you rank higher in search results, but it will also allow you to improve your overall online marketing strategy.