MLM News Hubb
Advertisement
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us
No Result
View All Result
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us
No Result
View All Result
MLM News Hubb
No Result
View All Result
Home Multi Level Marketing News

Dashing Diva cans Diva Life MLM opp a month after launch

admin by admin
January 19, 2023
in Multi Level Marketing News


In December 2022 Dashing Diva launched “The Diva Life” MLM opportunity.

In January 2023 Dashing Diva announced it had decided “to no longer move forward with The Diva Life program”.

Here’s what happened.

I’m not going to pretend like I’m even remotely familiar with Dashing Diva, but apparently it has a bit of a cult customer following.

SimilarWeb tracked 2.22 million visits to Dashing Diva’s website in November 2022. In December 2022 that sunk to 1.1 million, roughly in line with October 2022.

96% of Dashing Diva’s website traffic originates from the US.

As per Dashing Diva’s website;

In 2003, Dashing Diva was born to create the ultimate salon experience with hygiene at the forefront and made it an “instagrammable” moment before Instagram was even a thing.

Over time, we wanted to bring the salon experience to you so we launched Dashingdiva.com.

Today, we make it fun and easy to get show stopping manicures at the comfort of your own home.

With patented pressure sensitive adhesives and over a thousand designs to choose from, we combine innovation and style with the latest technologies in nail.

Dashing Diva started out as KMC Exim in 1998. The company was founded by CEO John Chang in Port Washington, New York.

As I understand it, The Diva Life division was headed up by recent corporate recruit Scott Halversen.

Following intense backlash from their customers, on January 11th Dashing Diva attempted to reassure them The Diva Life wouldn’t impact regular retail operations.

The backlash however continued, prompting Dashing Diva to post a follow up corporate response on January 14th.

I don’t know what went on behind the scenes at Dashing Diva over the next few days, but things seem to have escalated internally.

The saga climaxed on January 17th, culminating with this email sent out to Dashing Diva’s entire customer base:

The blogger Halversen referenced is Tasha @ Making Managing Money. Tasha has since posted emails between herself and Halversen leading up to the January 17th public email.

Regardless of Halversen’s intentions, his email only added fuel to the fiery customer backlash.

Within 24 hours of Halversen’s public email going out, Dashing Diva announced it had terminated its MLM opportunity.

Correspondence between Dashing Diva and its customer-base suggests Halversen was fired within 24 hours of sending out the public email.

Regardless of whether The Diva Life’s compensation plan was set up as a pyramid scheme or not, I think there’s an important lesson here in how to communicate with your customers.

Loyal customers can be loud, and if you as a company do something they don’t like, you’re probably going to hear about it.

Dashing Diva did come to the right decision by their customers eventually. Perhaps however they could have done better by putting feelers out with their customers prior to announcing The Diva Life.

This won’t necessarily work with every company thinking of going MLM. But if you’ve cultivated as close a following as Dashing Diva seems to have, it’s probably a good idea.

And this goes for any employment really; If you’re a new hire to a company with an established retail customer base, read the room before you decide to go nuclear.

I spent the majority of the weekend looking at every comment on IG and each account and I would say in a general way that 40% are intentional comments from competitors who are threatened by our product and chosen path of marketing. 30% more are bots designed to follow and trend those comments.

Pretty nefarious stuff but it’s the reality of social media.

20% are social influencers who are threatened by our business model because they know their currency to convert followers into sales is not nearly as good as your ability.

The remaining 10% are either just plain ignorant or unhappy in life and they just can’t be helped.

While I can’t say for sure, I would say in a general way the above paragraphs are probably what did Halversen in – and The Diva Life in the process.





Source link

Previous Post

Effective Ways to Followup with Your Prospects by Nicole Domuret

Next Post

Is This The Best Dropshipping App in 2023?

Next Post

Is This The Best Dropshipping App in 2023?

Recommended

40 Best Small Business Ideas to Start in 2023

January 23, 2023

Discover Your Path to Prosperity: 17 Online Business Ideas to Begin Your Entrepreneurial Journey in 2023

December 24, 2022

Cheapest Dedicated Server Hosting: 6 Pocket-Friendly Options That are Worth Considering

January 20, 2023

11 Awesome Affiliate Marketing Programs for Beginners in 2022

October 20, 2022

Don't miss it

Marketing

Paid Geomarketing – Geotargeting with Social & Google Ads

January 30, 2023
Marketing

This 40-Year-Old is Making 6 Figures/Year Teaching People How to Manage Time

January 30, 2023
Multi Level Marketing News

BDSwiss publicly confirms no partnership with GSPartners

January 30, 2023
Multi Level Marketing News

How to Get Skeptical Prospects to Join by James Zheng

January 30, 2023
Marketing

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

January 30, 2023
Marketing

How Content Plagiarism Affects SEO and How to Avoid it

January 29, 2023
Marketing

15 Awesome Food Business Ideas for Aspiring Entrepreneurs in 2023

January 29, 2023
Multi Level Marketing News

doTerra’s Lauren Busch fined $15K for bogus COVID-19 claims

January 29, 2023
Multi Level Marketing News

How to Recruit When You Have No Network and No Influence by Staci Hall

January 29, 2023
Marketing

What is Double Opt-In in Email Marketing?

January 29, 2023

© 2022 MLM News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us

© 2022 MLM News Hubb All rights reserved.