Ecommerce Website Design Trends for 2023

Statistics show that retail ecommerce sales in 2021 amounted to 5.2 trillion USD worldwide. An upsurge of 56% is forecasted for these figures which will make it touch 8.1 trillion USD by 2026. Having said that, there’s no wonder why more and more businesses are starting in the ecommerce space.      

Defining a Trend in Ecommerce Website Development?

With context to ecommerce sites, a trend is an action that aids businesses to achieve positive results in the market. Trends are usually data-driven & entail information taken over many years. Years of speculation can make or break a trend, especially when it impacts the ecommerce industry as a whole.

Brands that stay on top of trends can easily gain a competitive edge over their competitors. Not just this, but it also shows that a brand is ready to push itself beyond limits for its consumers.

With that being said, let’s barge into the ecommerce website trends that will shape the business in 2023 & assure a seamless online shopping experience for customers.

Top Ecommerce Trends for 2023

Below is a list of top ecommerce trends for 2023 that are here to stay. Following these trends can unlock various opportunities to grow the ecommerce business & improve customer experience.

Progressive Web Apps (PWA)

Online businesses are always headhunting innovative methods that improve the customer experience while improving sales & scalability. Progressive web apps, or PWA, are a popular ecommerce website design trend. Why? Here you go.

PWAs are advantageous! They have low development costs, have an app-like appearance, are graphically optimized, responsive, easily installed, and have a push notification feature. 

With such features in the arsenal, tackling the competitive market becomes less of a hassle for an ecommerce business. 8% of ecommerce businesses are already using progressive web apps in the United States.

Micro Animations

Micro animations are back & the trend is now here to stay. Initially, websites included different micro animations that seemed insignificant. Why? Because the inclusion of micro animations made ecommerce sites heavy to load.

But, micro animations can still run by optimizing the graphics of the website. Optimization compresses the heavy graphics & keeps the website light. Moreover, the inclusion of micro animations is a great way to make the website appear engaging.

CGI Technology

Modern ecommerce websites have been making the best of CGI technology. CGI technology helps in retouching product images, changing the ambience of the image, and superimposing the product photos so that users get a hang of how it would look indoors.

The integration of CGI in ecommerce is a sure-shot solution for increasing customer engagement. Through this technology, users can make informed decisions while resonating with the product.

That’s a major reason for ecommerce brands, whether industry tycoons or startups, for integrating CGI in their ecommerce website design.

Social Commerce

Social commerce is a new trend and the ecommerce space is getting accustomed to it. Most ecommerce stores have social media handles, which is a great option because social channels are becoming new shopping hubs.

In 2021, there were 96.9 million social buyers in the US. As per a survey, these figures are expected to rise up to 114.3 million by 2025, an upsurge of approx. 18%. 

The noted social media platform Instagram is a major social commerce for brands. Users not only consume content on Instagram but click to shop wherever a product is being advertised. 

This trend is on the bucket list because it guarantees scalability owing to mimicking an in-store shopping experience, eliminates friction (multiple clicks), easily reaches the target audience, and optimizes conversion rate.

Zero-Party Data Collection

Over the years, privacy has emerged as a prominent concern for online shoppers worldwide. They want to know how their information could be used & what is being tracked. Data collection can be further improved through a zero-party trend.

The zero-party data collection is the less-annoying module of collecting user data through quizzes, surveys, and forms. This trend is integrated to curb the annoying pop-ups & improve customer engagement rate.

User-Generated Content

Social proof is great but user-generated content is awesome. Integration of UGC is a leading trend in designing modern ecommerce websites. It is another surefire trend that can help ecommerce brands win over the faith of buyers.

In other words, the UGC is an extended video testimonial where users praise the product & brand. Sharing the same on the website & social media handles can help ecommerce brands gain increased sales & improved retention rates.

Omnichannel Marketing Strategies

Today, every channel can be a medium for marketing where brands can connect with consumers. Omnichannel marketing includes promoting a product/service through traditional and digital channels like billboards, digital signboards, YouTube advertorials, mobile apps, and websites.

A 2022 survey stated that 35% of business managers were satisfied with the omnichannel marketing strategy. It not only improved the sales but improved the customer retention rate as well. 

How? Because it targets the existing & potential target demography. Hence, more and more businesses are inclining towards omnichannel marketing instead of multi-channel marketing.

Customer Research

The unsaid rule of succeeding in the ecommerce industry is to understand your customer. Ecommerce brands grow when they chalk out the plan for meeting their customers’ needs. Customer needs can be identified only when you research the customer.

Customer research is collecting & analyzing customer data for offering tailored shopping experiences based on their preferences. Besides a marketing strategy, it has been a superb trend for improving sales. 

The process of researching a customer entails setting up objectives, researching, surveying, analyzing, reviewing, and interpreting.

Biggest Ecommerce Design Trends – Final Words

C’mon, ecommerce websites shouldn’t be perplexing. They must be easy to navigate and fulfil the purpose of the buyer. Moreover, taking the business to the next level is not rocket science. 

You just require following the trends stated above for witnessing scalability in the performance of the website. These trends will pave way for more ecommerce website design trends in 2023, but be mindful. Not all might suit your needs.