The role of search engine optimization (SEO) is considered crucial in your ecommerce marketing strategy. It is the core of your strategy in online marketing that will help you reach your customers and consequently, grow your business.
If you have heard businessmen and marketers trying to learn how to increase the page speed of WordPress, or how to find the right keywords to use in their blogs, it is for this reason – to improve their SEO.
But another important factor in improving SEO is writing content that is not plagiarized. It is essential to ensure that you’re not using anybody else’s ideas, i.e., plagiarising, while producing your own content.
It is not only unethical, but it can also negatively impact your SEO results. With SEO, search engines like Google, Bing, and Yahoo will find your website more accessible and list it among the top results. With this kind of increased visibility, your chances of drawing visitors to your website are high.
You want to keep a website checked for plagiarism because it invalidates the advantages SEO offers to the content that you have created and your company.
It makes it more challenging for the searchers to find your website. Additionally, it harms your credibility among customers.
The thick and thin is, plagiarism might result in high negative impacts on your business. Therefore, preventing plagiarism is crucial for your SEO’s effectiveness, and you should always consider maintaining originality while generating content. Copying someone else’s work, including blog posts and other information, must be strictly prohibited in your content marketing books.
Often, plagiarists steal little bits of information from articles generated by multiple websites and mix them to create a new one. They make blogs and home sites out of those parts and utilize them as if they were their own.
Plagiarism is not a ranking element. Therefore, those who engage in it could believe they are getting away with it, but they do not. Now, what exactly happens if someone steals your content, uses it, and does not give any citation or proper credit? Before addressing these concerns, let’s learn more about content plagiarism.
What is Plagiarism?
Plagiarism is when someone uses someone else’s writing without giving them fair credit or praise for their writing and efforts. A plagiarist’s usual and typical method of operation is to visit prominent websites, explore them, and copy and paste the text to present it as their own.
Plagiarism has no purpose or advantage nowadays, although this wasn’t always the case. Before search engines became better at identifying and penalizing stolen content, users would copy and paste text from other well-known sources to improve their SEO.
The worst part about it is that it worked successfully as well. Fortunately, search engines have improved to a great extent. Today, writers will incur a fine if they attempt to plagiarise any text from a source.
Unlike earlier, they will not be able to reap benefits from plagiarism. Because of how vital plagiarism is, many people use paraphraser software. They allow users to access “fresh” content with little to no effort. Its main work is to change the structure of words or replace them with synonyms.
Even though it is better to write down your fresh ideas, it is still a useful tool since it reduces the effort required in rephrasing when you have to use someone else’s words or content about a particular topic that you are researching about.
Now that you have a good idea about what plagiarism is, let us move on to understand ways in which plagiarism can affect your SEO and how you can avoid letting it ruin your website’s visibility.
How will Plagiarism Affect your SEO
Now that we know what plagiarism is let us look at its effects on SEO and how we can avoid them.
Penalty from Search Engines
Your SEO rating will suffer for various reasons if you use copied content. Google is equipped to identify unoriginal content on your website, and the results in your website losing its ranking on the search page.
Your website will not be ranked as a result of Google’s penalty. Furthermore, when crawlers discover copied content on your website, they go straight to the most relevant page and index it. One could improve a website’s visibility if only one page is indexed and displayed on SERPs rather than five. Therefore, refraining from plagiarism is essential to resolving this SEO ranking issue.
Solution: You can use quotations if you need to enter some sentences or ideas directly from another source. By putting the copied text in quotation marks, you make it clear that you are utilizing the words exactly as the original author wrote them.
You will come across as caught and penalized if you rephrase something without crediting the source. Since the reader will typically be able to see that you have paraphrased something, it makes sense to acknowledge the original author to avoid the repercussions.
However, your work won’t be penalized if you have thoroughly paraphrased it. The act of releasing the same information on many websites or platforms with the author’s full permission is known as content syndication. It is another helpful tool to avoid penalization.
Poor Experience for Readers
Your material could be appealing to Google but unappealing to your audience. The opposite is also possible. You will only be able to get the right kind of traffic if your visitors receive your blog post or article well.
When visitors see that your work lacks originality or individuality, they will only visit your page once before leaving. Most likely, the reader has already browsed through a few of the top SERP results before landing on your website.
Readers can tell right away if you’ve plagiarised information from one of the leading websites by how familiar it is. You cannot compromise the credibility and integrity of your content when you know the audience will easily find out.
Solution: When conducting research from a single source, you’ll unintentionally obtain a few similar content matches for your material. Even if you don’t, your readers might be able to tell that the pattern and topics are similar.
Spreading out your study is the most incredible method to get around this problem. Take a few concepts from one website, then move on to another. By doing this, you’ll be able to combine ideas in a way that doesn’t make it obvious where they came from. Eventually, it will give your readers a good experience.
The reputation of your brand will get deteriorated because of plagiarised content. Every month, millions of pieces of content are uploaded to the Internet, making it incredibly challenging for any website to establish a reputation online, whether for a small or large business.
Readers will stop trusting your brand once they find out you copied content. Your viewers will always question whether you plagiarised it, regardless of how much unique content you produce later.
A brand concentrates on providing authentic goods and services, producing unique content, and taking into account its website’s advantages as it establishes its reputation online. Being unique is necessary for this procedure. Plagiarism has the potential to permanently harm a website’s reputation as well as its SEO.
Solution: By consistently citing your sources, using vigilance while copying and pasting information, and using plagiarism detection software to look for copied material, you can prevent plagiarism. Publishing original, fresh, and high-quality material increases organic traffic. It will help you gain a good reputation for your website and help you stand out and at the top of the SERP ranking.
Harder to Build Brand
You need amazing content that draws in and retains customers if you want to develop your brand. Original content has a distinct style that helps customers recognize your business.
Multiple companies are trying to overpower each other and create a solid brand. Copying someone else’s material will prevent you from developing the distinctive voice that makes your brand stand out in that competitive crowd.
Additionally, readers can tell plagiarism in a piece of information because it won’t flow well with the rest of your writing. As a result, you will lose the trust of your audience, making brand development more difficult.
Even if it costs money and time, creating original content is necessary if your company wants to grow and attract a good customer base.
Solution: You need to develop amazing content that draws in and keeps customers if you want to develop your brand. Original content has a distinct style that helps customers recognize your business.
Copying someone else’s material will prevent you from developing the distinctive voice that makes your brand stand out. Stop intentionally stealing stuff from online sources if you are prone to doing so. When people find unintentional matches in their material, they should take steps like employing plagiarism checks and incorporating quotes.
However, they are useless to someone who often uses patchwork plagiarism. Plagiarism is not the same as drawing ideas and inspiration from others. Reading a web article or blog post for informational purposes is acceptable before creating your own content. But eventually, creating your own content is the goal.
Increases Website’s Bounce Rate
A high bounce rate indicates that visitors visit your website only to leave again immediately. Bounce rates are not specifically put to use by search engines like Google to determine search rankings.
However, a high bounce rate does indicate that they might need help finding the kind of high-quality material they are looking for on your website. One of the main causes of a high bounce rate on a website is the publishing of unoriginal content on the site.
Readers will skim through your website quickly if your material doesn’t offer anything new to say about a particular topic. It then harms your SEO efforts.
Solution: Cutting down duplicated content to a minimum limit can significantly improve the quality and originality of your website. It will be an essential factor that attracts more readers searching for relevant, new, and updated information.
Consider making each page longer or combining multiple pages into one if you discover they all contain the same material. It will help the document become more focused. The greatest strategy to prevent content plagiarism is to rephrase and paraphrase the concepts you wish to get through in your content.
This method is quite dependable and beneficial for SEO tactics and content creation. It would help if you made the time commitment necessary to create content from scratch. You could give in to the temptation to duplicate text verbatim when working under pressure.
Though it might seem time-consuming, it will eventually generate more reader base and reduce the bounce rate of your website.
On the Internet, plagiarism is regrettably still a major issue. While it is a simple and fast technique to improve your SEO position, plagiarism actually lowers your ranking. It lowers your website’s organic traffic.
Search engines penalize you for plagiarism by reducing or removing your content from SERPs. Additionally, it isn’t easy to restore your reputation once readers discover that you copied content.
You must invest in original, high-quality material that benefits your readers if your objective is to attract more clients and boost your revenue. Because there is so much stuff online, it is feasible to copy work mistakenly.
Search engines are now aware when someone tries to upload copied content to any website. Additionally, they are aware of the new publication, not just of the date and time but also of the exact site of the original publication.
Thus, make it a habit to regularly use a program to confirm the originality of your material. And keep in mind that you can delete, cite, or paraphrase any of your text if you find any to be plagiarized.