MLM News Hubb
Advertisement
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us
No Result
View All Result
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us
No Result
View All Result
MLM News Hubb
No Result
View All Result
Home Marketing

Inside Rihanna’s Super Bowl Halftime Show Marketing Engine

admin by admin
February 9, 2023
in Marketing


Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Rihanna is no stranger to good marketing.

In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes:

  • Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity.
  • Fenty Skin: the skin and body care counterpart to Fenty Beauty.
  • Savage X Fenty: a lingerie subscription brand that now includes lounge and activewear.

Rihanna’s business ventures and music career were largely siloed — until now.

Back in September, it was announced Rihanna would be headlining the Super Bowl LVII halftime show, signaling her return to music after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her family of brands to promote the upcoming performance.

The Fenty Marketing Engine

This week on the Fenty Beauty social media accounts, the brand shared an ASMR football-themed video to promote the upcoming halftime show. This came a few weeks after the brand offered a collection of football-themed products in its Showstopp’r line.

In January, Savage X Fenty launched a Game Day collection of halftime show-inspired pieces and hosted pop-ups to sell the merch in Los Angeles and Phoenix.

Over the past few years, Rihanna’s brands have caused major shifts in their respective industries.

The wide range of shades offered by Fenty Beauty made other makeup brands increase their shade ranges to remain competitive, and ushered in a new generation of celebrity beauty product lines.

The annual Savage X Fenty fashion show is known for featuring models of all body types and backgrounds, which is a far cry from Victoria’s Secret fashion shows of the 90s and 2000s and may have inspired the latter company’s rebrand to focus on inclusion.

The Fenty marketing engine is effective. With an entire Fenty ecosystem of businesses ready to offer marketing support, the next phase of Rihanna’s music career could signal a shift in how recording artists promote their music.

Marketing Snippets

The latest marketing news and strategy insights.

Google and Microsoft announced plans to add AI functionality to their search engines.

Twitter announces plans to offer advertising revenue sharing to Twitter Blue subscribers.

Social platforms to watch: what the data tells us about which platforms to invest in.

YouTube’s ad revenue sees an 8% year-over-year drop.

Video marketing: the latest data to help you get the most out of your video marketing efforts in 2023.

Content creation tools: a list of must-have tools for creating content in 2023.

New call-to-action





Source link

Previous Post

How Predictive Analytics Can Help Comms During the Cost of Living Crisis

Next Post

How to Recruit People Under 30 Years Old by Giorgio Trabaldo

Next Post

How to Recruit People Under 30 Years Old by Giorgio Trabaldo

Recommended

I was a waitress and now I make £80,000 a MONTH at 23 – it’s so simple anyone could do it

October 25, 2022

How to Whitelist an Email in Gmail, Outlook, Yahoo, and More

December 31, 2022

FES Monitor’s first report details compliance efforts

November 15, 2022

9 Black Friday Marketing Strategies for 2022

November 6, 2022

Don't miss it

Marketing

Social Media Sharing: How Much Private Information Are You Making Public?

March 21, 2023
Marketing

Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

March 21, 2023
Multi Level Marketing News

Task-based “click a button” Ponzi app

March 21, 2023
Multi Level Marketing News

Brandon Stevens talks about Network Marketing Systems and Duplication

March 21, 2023
Marketing

The 10 Best Content Management Software Tools in 2023

March 21, 2023
Marketing

The Importance of User Experience in DeFi Mobile App Development

March 20, 2023
Marketing

Little Dipper Dab Pen Review | GreenState

March 20, 2023
Multi Level Marketing News

UN World Food Program themed Ponzi

March 20, 2023
Multi Level Marketing News

12 Principles of Network Marketing Success by Simon Chan

March 20, 2023
7 Pieces of Content Your Audience Really Wants to See [New Data]
Marketing

7 Pieces of Content Your Audience Really Wants to See [New Data]

March 20, 2023

© 2022 MLM News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • Marketing
  • Multi Level Marketing News
  • Contact us

© 2022 MLM News Hubb All rights reserved.