As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are the top ecommerce SEO trends to watch for this year.
1. Voice Search Optimization
Voice search is a fast-growing trend that is changing the way people interact with search engines. In fact, by 2023, it’s estimated that 55% of households will have a smart speaker device. Businesses must therefore prepare their content for natural language searches.
Voice search queries are typically longer and more conversational than text-based queries, so businesses must focus on conversational keywords and long-tail queries that people are likely to use when speaking to a voice assistant.
To optimize for voice search, businesses should also focus on providing quick and concise answers to common questions. Google’s featured snippets, for example, are designed to provide users with quick answers to their queries. Businesses can optimize their content to be featured in these snippets by answering common questions in a concise and informative way.
For example, a business that sells shoes might optimize for the query “What are the most comfortable shoes for walking?”; by creating a blog post that lists the top five most comfortable walking shoes.
2. Visual Search Optimization
Visual search is another trend that is gaining traction in ecommerce SEO. Users can conduct product searches using images rather than text thanks to visual search. This means that businesses must optimize their images and videos for search engines.
To optimize for visual search, businesses should use descriptive filenames and alt tags that accurately describe the content of the image or video. Businesses can also use structured data markup to help search engines understand the content of their images and videos.
For example, a business that sells furniture might use structured data markup to identify the type of furniture, the material it’s made from, and other relevant details.
3. Customer Reviews and User-Generated Content
Customer feedback and user-generated content are becoming increasingly important for ecommerce SEO. Search engines give great importance to user-generated content due to its authenticity and reliability. To stay ahead in the competition, it is recommended to adhere to a thorough ecommerce audit checklist that incorporates these trends.
Businesses can encourage customers to leave reviews and share their experiences on social media by offering incentives such as discounts or free products. By leveraging customer reviews and user-generated content, businesses can improve their search rankings and attract more customers.
Social media is an excellent way for businesses to share user-generated content and engage with their customers. User-generated content can include customer photos of their products, reviews, and testimonials. By featuring this content on their website and social media channels, businesses can build trust and credibility with potential customers.
4. Mobile-First Indexing
Mobile-first indexing means that Google and other search engines prioritize mobile versions of websites over desktop versions when indexing content. This means businesses must optimize their mobile site speed, navigation, and design for better SEO performance.
To optimize for mobile-first indexing, businesses should use a responsive design that adapts to different screen sizes, reduces page load times, and simplifies navigation. Page speed is a crucial factor in mobile-first indexing, so businesses should focus on optimizing their website for speed.
This can include reducing image and video file sizes, compressing files, and using a content delivery network (CDN) to have content delivered from a server located closer to the user
Businesses should also focus on mobile user experience (UX). Compared to desktop users, mobile users have different demands and expectations.
For example, they may be looking for a product on the go or in a store, so businesses should make it easy for users to find what they are looking for quickly. This can include using a clear and concise menu, prominent search bar, and easy-to-use product filters.
5. Content Personalization
Personalized content is becoming increasingly important for ecommerce SEO. By tailoring content to individual users, businesses can improve user experience and increase engagement. Personalized content can include product recommendations, personalized offers, and customized content based on user behavior.
To personalize content, businesses can use data analytics to track user behavior and interests. This can include tracking the pages users visit, the products they view, and the search terms they use. Businesses can use this data to create personalized content that is tailored to the user's interests and preferences.
6. Local SEO
Local SEO is becoming increasingly important for ecommerce businesses that have a physical presence. Businesses may increase traffic to their physical location and their online presence by optimising for local search.
To optimize for local search, businesses should create a Google My Business profile and ensure that their business information is accurate and up-to-date. This includes their address, phone number, and business hours.
Businesses should also focus on local keywords and include location-based content on their website. For example, a business that sells coffee might create a blog post that highlights the best coffee shops in the local area.
7. Video Content
Video content is becoming increasingly important for ecommerce SEO. Video content can help businesses improve engagement and attract more customers.
To optimize for video content, businesses should create high-quality videos that showcase their products or services. These videos can be shared on social media channels or embedded on their website. Businesses can also use video content to improve their search rankings by optimizing video titles, descriptions, and tags.
8. Artificial Intelligence
Artificial intelligence (AI) is a trend that is changing the way ecommerce businesses approach SEO. AI can help businesses optimize their content, analyze user behavior, and improve user experience.
For example, businesses can use AI to analyze user behavior and create personalized content that is tailored to individual users. AI can also be used to optimize website content and improve search rankings. By using AI to analyze search queries and user behavior, businesses can identify opportunities for optimization and improve their online visibility.
9. Security and Privacy
Security and privacy are becoming increasingly important for ecommerce businesses. Customers are becoming more aware of the importance of protecting their personal information, and search engines are starting to prioritize websites that prioritize security and privacy.
To optimize for security and privacy, businesses should use SSL certificates to encrypt user data and secure their website. They should also ensure that their website is compliant with privacy regulations such as GDPR and CCPA. By prioritizing security and privacy, businesses can improve user trust and attract more customers.
Ecommerce SEO is becoming increasingly important for businesses that want to stay ahead of the game in 2023. By optimizing for voice search, visual search, customer reviews and user-generated content, mobile-first indexing, content personalization, local SEO,video content, artificial intelligence, security, and privacy, businesses can improve their online visibility, attract more customers, and increase engagement.
Jagdish Mali is a senior digital marketer at Rise Socially a digital marketing services provider company in India with years of expertise in organizing and executing effective digital marketing campaigns across multiple channels.
His passion for success has led him to work with more than 500 Fortune 500 companies, small businesses, and franchisees. His extensive marketing and managerial experience has helped the company become a digital powerhouse.